Regular jobs can’t sustain my lifestyle – BamBam

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Former Big Brother Naija housemate, Oluwabamike Adebuniyan, popularly known as BamBam, has revealed that her decision to participate in the Big Brother show was motivated by a desire for increased visibility as a trained actor.

In an interview with Saturday Beats, she explained, “One of the major reasons I went into the Big Brother show was because I needed more visibility as a professionally trained actor.”

BamBam, who is a graduate of the Royal Arts Academy, highlighted the challenges of securing acting roles and the low pay often associated with the profession.

“It’s not easy to stand out in this industry as a filmmaker because it is very saturated. So, yes, going for a show like Big Brother gives you an unfair advantage over other people,” she admitted.

Addressing the misconception that reality TV stars prioritise fame over talent, BamBam clarified, “What makes brands come to you is because you are famous. Brands will not want to identify with anybody who does not have great engagement on their social media platforms. So, the social media platform is literally your work tool that makes brands want to work with you.”

The actress also shared insights into the economic challenges in Nigeria, comparing her current earnings from endorsements to her previous career as a microbiologist.

She said, “With what I get from endorsements, if I had a regular paying job, that money would not sustain my lifestyle monthly. How much are they paying microbiologists in general hospitals today? Even if it is a private hospital, what is the highest that they can pay?”

While expressing gratitude for the opportunities her fame has given her, BamBam acknowledged the struggle of being typecast solely as a reality TV star.

She concluded with advice for others navigating the industry, stating, “You have to put in the work and trust God to provide you with opportunities where you can showcase yourself beyond just being a reality TV star. It’s only time and maximising opportunities.”

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